At Show Support
At-Show:
- What is the question to ask all passing delegates?
- What information do you seek from qualified prospects?
- How well is your staff trained to achieve the results desired?
Depending on the size, location and complexity of your B2B trade show participation, at-show preparation can begin several days in advance or a mere several minutes. For small booth or table top events it could be walk in, set up and go, while some domestic and overseas “mega-shows” can require several days advance “on site” activity prior to the show.
Just like Pre-Show, preparations here also fall into the Strategic and Logistic categories. Unless addressed in that order, your efforts can become both expensive and ineffective.
Some of the STRATEGIC considerations:
- Audience Expectations – What is audience coming to see, expecting to experience?
- Company’s Expectations – What are Your company’s “take away” desires for this event?
- Host’s Expectations – What are sponsoring organization and/or (foreign) host country’s expectations and/or ground rules for participation?
- Who’s Doing What – Which activities/roles are being taken by which department/staff members/executives?
- Tools & Their Use – Who provides refresher training in and ongoing mentoring of information seeking and recording tools use?
The LOGISTICS include:
- Delivery – Assuring all booth, display and collateral material are in place, on time
- Drayage – If required, have appropriate equipment/manpower pre ordered
- Show Services – Again, if required, have electricity, carpet, labor, food, etc. awaiting your arrival
- Ancillary Activities – Staff accommodations, receptions, hospitalities, customer meetings, etc.
Your “At Show” activities should be all about your Customers/Prospects/Products and Services. Working with and through Show Dynamics, you can focus on the strategic elements of your participation and leave the logistical coordination and implementation to our staff and associates.
Call 832-372-6900 or email today regarding your At-Show needs.