Contact us today for a FREE copy of three informative B2B trade show related articles:

1. Header and Backwall Copy – Does and Don’ts

2. Asking the Right Question?

3. Lead Qualifying Card – Why it’s important

Pre Show Support

 

Pre-Show:

• Show Choice – How valuable is a particular show for my product/service?
• Booth Size – What’s the ideal space size to achieve my desired results?
• Message – What’s the proper message for this show’s audience?

Depending on the size, location and complexity of your B2B trade show participation, pre-show preparation can begin in earnest as far as 18 months in advance of the event. For local or regional repeating events, as little as 30 days preparation can still make it happen right.

Pre-Show preparations fall into two general categories, Strategic and Logistic, and unless addressed in that order, can become both expensive and ineffective.

In the STRATEGIC Category, you have:

• Show Choice – How valuable is this show to your current mission and goal?
• Products/Services – Which are best to exhibit at this event and how are they being supported (printed and electronic collateral material)?
• Audience – Which show(s) in which market(s) provide you the specific audience(s) you’re seeking?
• Goal Achieving – What question is asked and what information is sought from delegates?
• Staffing – Who, from what departments and with what role are running the booth?

In the TACTICAL Category:

• The Booth – What size/type/construction of booth or display is needed?
• Show Services – What “At Show” services are required? (Labor, Electrical, Drayage, etc.)
• Ancillary Events – What additional activities (dinners, tours, hospitality) might be required?

Proper and timely attention to pre-show strategic and tactical details may well cause you to shift, reposition, strengthen or abandon your position at a particular show.  These decisions are made relative to existing and pending industry and customer needs and requirements. Working with and through Show Dynamics can make this decision process more focused and effective.

Call 832-372-6900 or email today regarding your Pre-Show needs.