What your booth graphics say to delegates is key in today’s fast pace B2B trade shows. How you support and reinforce that message through your verbal greeting is even more important. Your initial Open Ended Question is crucial to identifying them as a qualified or unqualified prospect.
- Tell the delegates what you do (for them) before telling them who you are
- Use an appropriate “Open Ended Question” to identify your qualified leads
- Have your qualified leads tracking program in place and use it consistantly
Call 832-372-6900 or email HiettIves@ShowDynamics.com for your complementary 35 minute trade show consultation.