Choose carefully where you exhibit, which of your products/services you feature and which of the show’s delegates you are targeting. By knowing your audience’s needs and expectations you can tailor your approach accordingly.
- Make your exhibiting decisions based on your industry’s products and services needs and your product/service goals and objectives
- Design your approach to blend your buyers’ and prospects’ expectations with your product/ service features and benefits
- Support your process with appropriate, targeted collateral and support material
Call 832-372-6900 or email HiettIves@ShowDynamics.com for your complementary 35 minute trade show consultation.